1. Oriented Business : My Shopping Heaven UK : 27-08-2008 15:08:05 [100.00%]

1 Introduction by Rohit Deshpande 12 Market Orientation: The Construct, Research Propositions, and Managerial Implications by Ajay K. Kohli and Bernard J. Jaworski 73 The Effect of Market Orientation on Business Profitability by John C. Narver and Stanley F. Slater 454 Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis by Rohit Deshpande

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