1. Leading Brand : Teddy Bears UK : 27-08-2008 03:31:53 [100.00%]

Serves as a reference for strategists, positioning professionals and postgraduate students. Revealing and explaining the techniques used by companies worldwide, this book covers the leading issues faced by the brand strategist, supported by international case studies. £29.40 The New Strategic Brand Management by Jean Noel Kapferer

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